BRAND MANUAL

| Delivery of the manual in PDF format, along with the developed pieces as references from the previous stage, plus technical files of the logo, fonts, and applications resulting from the branding process. |

DEVELOPMENT OF THE BRAND BOOK

Design of the brand book (as an editorial piece) in PDF format, which will include the following points:

BRANDBOOK

• Logo Usage: logo, applications, alternative logo, area applications, sizes, and prohibited uses.

• Colors: primary palette, secondary palette, and prohibited uses.

• Typography: corporate fonts, typography usage.

• Elements and Miscellaneous: icons and patterns or graphics of the system (if applicable).

• Photography: references for photography that convey the communication tone, atmosphere, framing, and brand palette. Does not include shooting or image purchase. For reference only.

• Labels & Packaging

• Other Applications: 1 generic email signature, 1 generic business card.

CHOOSING THE CREATIVE PATH

We will work on the chosen path and delve deeper by applying the identity to the following pieces:

PACKAGING

• Coffee to go craft paper collar

• Waxed wrapping paper

• Paper bag

• Cake/pastry box

• Coordination of aesthetic design and operational layout of the location in conjunction with the selected studio.

• Project supervision

• Coordination of the location opening with active supervision.

• Development of Operations Manuals

• Planning and execution control of the Public Relations Agency.

• Support and assistance in staff selection

• Development of operational profiles and job descriptions.

POINTS OF SALE

• Logo Application on Facade

• Window Applications

• Entrance Door Applications

• Flyer

• General Signage (Salon, Restrooms, etc.)

• Price Board

• Menu + Holder

• Brand Conceptual Frames

• Awnings

• Cushions

• Look and Feel Staff (uniforms: elements and design)

• Support for Official Communications (rounding notice, invoice requirement, etc.)